WWE SmackDown vs. Raw 2010, is a professional wrestling video game based on the professional wrestling promotion World Wrestling Entertainment (WWE), and is named after the promotion's two brands: SmackDown and Raw. It also features the promotion's former third brand ECW. It is also the last game to feature ECW in its title. Similar to previous games in the series, WWE SmackDown vs. Raw 2010 involves players competing in various professional wrestling matches, either as one of the in-game characters based on WWE's roster or as a character created in the Create-a-Superstar mode. WWE SmackDown vs. Raw 2010 adds several new features that primarily enable customization, such as a Story Designer allowing players to create their own playable WWE storylines, Road to Wrestlemania, an expansion on the Create-a-Finisher mode to include aerial techniques and for the Xbox 360 and PlayStation 3 versions, the customization of attire colors in a mode called Superstar Threads, a revamped Create-a-Superstar mode and a Paint Tool for creating logos to use on their created characters.