The abrupt technological growth has taken the world by storm, attracting everyone’s attention towards the use of technology in workplaces as well as individually. Thanks to the innovative nature of Artificial Intelligence (AI), every industry has solutions to problems for individuals and organisations.
AI has answers to almost every question due to a number of companies, including tech giants like Google, Microsoft, and more, that develop AI tools for various purposes. AI startups, such as the Peak XV startup program and so on, are contributing to the progress of technology and innovation.
The new research helps to develop AI tools that can detect frauds and scams in services, offering a fair business operation. Alexandre Pouget is a professor at the University of Geneva, Switzerland. He has devised an AI-powered tool to assess the origin of wine from its vineyard to differentiate between legit and fraudulent wine.
AI-Powered Nose for Wine Separation
AI is the driving force behind a new tool that offers an AI-powered nose for checking the originality and legitimacy of wine. Dr Alexandre Pouget has co-authored the study in Switzerland to put an end to fraud during wine sales.
Over the last few years, replicas of food and beverages, including wine, have made their way into the commercial market, affecting consumers’ thirst and ruining producers’ reputations in the global market. Despite high prices, the trade of fake wines has resulted in a problem for wine lovers.
The University of Geneva in Switzerland initiated a study about bringing AI and laboratory technology together to offer two distinguished properties with the help of an AI tool with a nose for fraudulent wine. AI already has Machine Learning (ML) technology in place, making ML algorithms productive for the separation of fake wines from original ones.
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1. Differentiating Fake and Real Wines
AI has the power of ML technology, which helps it improve over time. Dr Alexandre used the top-notch ML algorithm of AI to train it with the data of various wines. Eighty different wines from seven Bordeaux estates, the manufacturing hub for wines, helped build the database of the study to enable the AI tool with a nose to separate fake and real wines.
Since the concentration of chemicals in a beverage provides it with a signature distribution of chemicals, the algorithm was trained on that signature, making it intelligent to group wines with similar concentrations. Thus, the AI tool with a nose can pick out fake wine bottles to avoid fraudulent deals.
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2. Tracing the Origin of Wine
Another breakthrough in Pouget’s study related to wine fraud is tracing the original manufacturing point of an alcoholic beverage. Since every bottle of wine has a unique pattern, making one different from the same bottle or brand manufactured in another place. This deviation in the concentration pattern helps the AI algorithm to separate it from others.
Furthermore, the pattern of wine illustrates an effect from the real domains of wine, offering a vague representation on a map of Bordeaux. Due to this advancement in AI algorithm, the AI tool with a nose will be able to analyse the origin of the wine bottle.
Though this program is new in the market, it will need time to get better at filtering off fake wine putting a stop to food and beverage frauds. As per Alexandre Pouget, this study can pave the pathway for developing tools with skilful abilities to blend wines for state-of-the-art quality.
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How Can AI Mitigate Food and Beverage Fraud?
Food fraud has been a serious threat to the industry, causing massive financial difficulties to producers as well as consumers. As per a report on Statista.com, over 10 million fake wine bottles were sold at expensive costs, alarming the French fraud unit to take immediate action against the culprits of the incident.
Given the huge loss caused by food and beverage frauds globally, people in the food industry need to get easy with the use of technology, especially AI and ML. The new AI tool with a nose or AI-powered nose is the best innovation, thanks to Dr Alexandre Pouget.
Such tools offer instant productivity to consumers and wine brewers and open the path for further developments in the given industry. Researchers and AI developers must strive further to award users with several other essential tools to never fall prey to food and fake wine frauds.
AI-Powered Nose Signals the Legitimacy of Wine
AI has the power to extend supportive hands to individuals and organisations regardless of their industry. This out-of-the-box facilitation from AI is a hope to cut off fake wine fraud, which has economic implications for the wine market.
The existing study from Dr Pouget resulted in the development of an AI tool with a nose to detect fake wine and also track the origin of wine. With an advanced ML algorithm in action, the AI-powered nose has enough data to detect and stop fake wine sales globally.
It signals positively for wine consumers to have original branded alcoholic beverages on their special occasions. Thus, there are no more fake wines due to the AI tool with a nose.