Americans May Not Love Crypto But These Top Brands Are Totally into It

In the ever-evolving landscape of cryptocurrencies, public opinion seems to be divided. While some dismiss it or associate it with illicit activities, a surprising trend is emerging among some of the most beloved brands in North America. Contrary to the prevailing narrative, these brands are not just paying lip service to the crypto world but actively diving into it.

According to the Axios Harris Poll 100, an annual reputation ranking survey conducted by Axios and Harris Poll, several renowned American brands show a keen interest in the crypto industry. While brands like Bitcoin and FTX may have ranked unfavourably, it’s intriguing to discover that the top brands on the list have embraced the digital asset revolution with open arms.

Additionally, leading technology companies like Sony and Samsung are venturing into cryptocurrencies and blockchain technology. As the lines between traditional industries and the digital world blur, it becomes evident that the future of business lies in embracing the potential of crypto.

Also read: Russia Planning to Launch a National Crypto Exchange

Americans Don’t Love Crypto — Is That True?

That is partially true, as according to a survey, approximately 52% of people aren’t happy with crypto in general. In the words of Winston Churchill, let us not heed the talk but observe the actions. Amidst the resounding claims of Bitcoin’s demise and the criminal underbelly of crypto, a recent poll reveals that Bitcoin ranks among the least favoured brands in America. 

However, a closer look at the most popular brands in North America exposes a surprising truth: Some of them wholeheartedly embrace the world of cryptocurrencies. Let’s delve into the Axios Harris Poll 100 results, exploring where these top American brands stand on Web3 and crypto.

#1. Chick-fil-A: A Tasty Crypto Interest

Ranked at an impressive #5, Chick-fil-A, one of the nation’s largest fast-food chains, has expressed interest in crypto-related ventures. The company has filed trademark applications, revealing its intentions to enter the NFT and metaverse space. Chick-fil-A displays a forward-thinking approach to technology and innovation by exploring these emerging frontiers.

#2. Toyota: Driving Towards the Blockchain Future

Right behind Chick-fil-A at #6, the Toyota Motor Corporation envisions a future where blockchain technology plays a fundamental role. In 2019, the automotive giant announced its plans to establish the Toyota Blockchain Lab, recognising the potential of blockchain as a connective force in the information-driven era. 

#3. Kellogg Company: Popping into the Web3 Gaming Scene

Returning from the automotive industry, Kellogg Company secures the 26th spot on the Axios Harris Poll. Known for its beloved snack, Pop-Tarts, Kellogg Company has ventured into Web3 gaming, embracing the digital revolution through innovative experiences tied to its popular product line. This move demonstrates a willingness to explore new avenues and engage with evolving consumer preferences.

#4. Pfizer: Injecting Crypto into the Pharmaceuticals Realm

Ranked at the midpoint of the survey at #50, Pfizer, the renowned pharmaceutical empire, is actively involved in crypto-related endeavours. Through Pfizer Ventures, their investment arm, the company has backed decentralised science by participating in a funding round for VitaDAO. Moreover, Pfizer joined a working group in 2019 to explore blockchain’s potential in supply chain management. 

Major Companies That Are Now Accepting Cryptocurrencies

#1. Microsoft

With its forward-thinking approach, Microsoft has been an early advocate of Bitcoin, accepting it as payment for Xbox Store credits. While the acceptance was briefly halted due to volatility concerns, Microsoft has again opened its doors to Bitcoin, recognising its potential as a digital currency.

#2. Overstock

Leading the way in the shopping and cryptocurrency domain, Overstock accepts Bitcoin and holds it, demonstrating a long-term commitment to the crypto community. Overstock exemplifies how businesses can embrace digital currencies beyond Bitcoin by accepting multiple cryptocurrencies.

#3. Home Depot

Home Depot’s acceptance of Bitcoin is a game-changer as the largest hardware store chain in the United States. From purchasing building materials to furnishing your house, Home Depot empowers customers to transact using Bitcoin via FLEXA’s checkout systems, eliminating the traditional friction associated with crypto payments.

#4. Namecheap

Namecheap, a pro-internet freedom company renowned for its domain name services, is highly regarded in the cryptocurrency community for accepting Bitcoin. By enabling customers to use Bitcoin for purchases, Namecheap aligns itself with the ethos of decentralisation and advocates for freedom in the digital space.

#5. Starbucks

Although there was initial disappointment surrounding Bitcoin payments at Starbucks, the launch of the Bakkt app changed the game. Now, Starbucks patrons can make Bitcoin payments through the app, reinforcing the growing acceptance of cryptocurrencies in mainstream establishments.

#6. Whole Foods

Through its partnership with Winklevoss’ FLEXA spending app ‘SPEDN’, Whole Foods allows customers to buy groceries using Bitcoin, Litecoin, or the Gemini dollar. Whole Foods joins a growing list of merchants, including Regal Cinemas, GameStop, Jamba Juice, and Baskin-Robbins, that have embraced the digital currency revolution.

#7. Newegg

Recognised for its popularity among the cryptocurrency community, Newegg expanded its payment options to include Bitcoin. As a trusted destination for computer hardware, Newegg’s acceptance of Bitcoin further solidifies the digital currency’s integration into mainstream tech markets.

#8. Tesla

Tesla made headlines when it announced the purchase of $1.5 billion worth of Bitcoin, signalling its confidence in the future of cryptocurrencies. While Tesla temporarily halted Bitcoin purchases due to environmental concerns, Elon Musk’s recent commitment to resuming Bitcoin transactions with increased renewable energy usage hints at a brighter future for crypto-powered vehicle purchases.

Why Are Businesses Embracing BTC and Beyond?

#1. Economically Savvy

By embracing cryptocurrencies, businesses unlock a realm of cost-saving opportunities. Unlike traditional payment systems, blockchain-powered transactions eliminate the need for intermediaries, slashing administrative and operational expenses. Crypto’s borderless nature removes foreign exchange fees, allowing businesses to maximise profits while offering customers unmatched value, irrespective of location.

#2. Lightning-Fast

Gone are the days of waiting for transactions to traverse multiple intermediaries. Crypto payments harness cutting-edge technology to connect businesses and consumers across the globe instantly. With streamlined cross-border solutions, merchants can expand their reach seamlessly, propelling growth and global accessibility. Crypto’s efficiency outpaces traditional transfers, empowering businesses to thrive in an era of rapid transactions.

#3. Fortified Security

Cryptocurrency transactions bring a shield against chargeback fraud, safeguarding businesses. Unlike reversible bank transactions, crypto payments are irreversible, thwarting malicious chargeback attempts. This protection is particularly crucial for small businesses vulnerable to such fraudulent claims. Innovative payment service providers like Binance Pay further bolster security, ensuring a level playing field for merchants.

#4. Unleashing Coolness

Adopting crypto payments offers businesses a stamp of modernity and trendiness. Joining the ranks of renowned brands like Tesla and Samsung, integrating crypto aligns your business with the zeitgeist of the digital age. By future-proofing your enterprise and enhancing the payment experience, you establish your brand as forward-thinking, captivating customers with your cutting-edge approach.

#5. Superiority Amplified

As online shopping and mobile payments surge, integrating crypto opens new avenues for seamless customer-business connections. Offering crypto payment options enhances flexibility, ensuring you capture every potential sale with diverse payment methods. Embracing crypto enables customers to scan and pay via QR codes effortlessly, elevating their shopping experience to unprecedented heights.

Frequently Asked Questions

Why Are Businesses Accepting Crypto Payments?

Businesses accept crypto payments because they offer cost-saving benefits, faster transactions, enhanced security against chargeback fraud, and establish a modern and trendy brand image.

Are There Any Limitations or Risks Associated with Accepting Crypto Payments?

While crypto payments offer numerous benefits, businesses should stay informed about regulatory changes and have secure systems to handle crypto transactions.

How Do Crypto Payments Protect Businesses From Chargeback Fraud?

Crypto transactions are irreversible, unlike bank transactions, preventing malicious chargeback attempts and protecting businesses from fraudulent refund requests.