In the fast-paced world of cryptocurrencies, pivotal decisions can alter the course of an entire industry. In 2019, the cryptocurrency landscape faced such a moment when Binance CEO Changpeng Zhao “CZ” turned down a groundbreaking $40 million offer from Sam Bankman-Fried (SBF), the former CEO of FTX, to create a revolutionary futures exchange. This decision would define the paths of both Binance and FTX, setting the stage for a new era in cryptocurrency trading.
The crypto world is no stranger to bold moves and unexpected twists. Below, we delve into the fascinating story of CZ’s rejection of a $40 million offer from SBF and the subsequent rise of FTX. We’ll break down the key events, motivations, and impact of this decision on the crypto industry.
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The Offer That Defied Convention

At the time, Binance was primarily a spot cryptocurrency exchange for users to trade digital assets like Bitcoin and Ethereum. However, the idea of a futures-only platform was a departure from its existing model. CZ’s refusal of SBF’s proposal left many in the industry intrigued and curious about the motivations behind this pivotal choice.
While CZ’s rejection may have seemed like a setback, it motivated SBF to chart his own course. Undeterred by the rejection, SBF established FTX in May 2019. This decision would prove to be a game-changer for the cryptocurrency futures market. SBF’s vision was to create a futures exchange that could cater to retail and institutional traders while minimising the risks associated with futures trading.
Risk Mitigation in the Crypto Futures Market
Unlike traditional spot exchanges, futures exchanges allow traders to trade cryptocurrency using only a portion of their collateral. However, price volatility in the crypto market could result in substantial losses for exchanges if traders’ positions were not closely monitored. FTX aimed to address this issue by implementing risk mitigation measures, including swift position liquidation to prevent excessive losses.
SBF’s Journey From Rejection to Legal Battles

Fast forward to the present, and SBF finds himself embroiled in legal battles related to the collapse of FTX. His journey from rejection to success and then to legal scrutiny reflects the intricate legal landscape within the crypto sphere. The industry is closely watching this trial, which carries significant implications for accountability and ethical conduct within the crypto space.
SBF’s experiences serve as a cautionary tale for the industry, highlighting the importance of transparency, ethics, and responsible practices. As cryptocurrency evolves, these narratives underscore the industry’s transformative power. Each decision and obstacle shapes the cryptocurrency sphere’s future, demonstrating the indomitable spirit of innovation and determination that defines this dynamic ecosystem.
Related: Sam Bankman-Fried, the Fallen Wunderkind of Cryptocurrency
Michael Lewis’s Revelations: Different Goals and Decision-Making
In Michael Lewis’s latest book, “Going Infinite: The Rise and Fall of a New Tycoon”, we gain deeper insights into CZ and SBF’s different goals when the first collaborative business opportunity arose in 2019.
According to the book, SBF proposed a futures exchange with “Zero risk” in case of bad trades with high leverage. Traditionally, a futures exchange allows traders to leverage funds against a small collateral, and the exchange often asks traders to increase collateral if the trade starts to go bad. In crypto, price swings can be fast and significant, which could leave exchanges with bad debts due to a lack of collateral.
The book suggests that at the time of SBF’s proposal in 2019, Binance and FTX had different goals. FTX wanted to cater to institutional investors, while Binance was about retail customers. After pondering the proposal for a few weeks, CZ reportedly denied the request for funding from SBF and went on to create an in-house futures platform.
SBF’s Perspective: Taking a Risk on a Billion-Dollar Idea

The book’s author claims that CZ’s decision didn’t go well with SBF, who reportedly called the Binance CEO a “Douche” for his decision. After the denial from Binance, FTX created its own futures exchange in 2019 but wasn’t sure about its success.
An excerpt from the book quoting SBF reads:
“If it works, it is worth billions of dollars, but I thought there was a better than fifty percent chance it wouldn’t work. I’d never done marketing. I’d never talked to the media. I’d never had customers. It was just different from anything that I’d ever done”.
This was not the only incident when SBF and CZ crossed paths. In 2022, when the FTX liquidity crisis came to light, FTX reached out to Binance again for an acquisition, but CZ declined, claiming the platform was beyond redemption.
Also Read: FTX Sues Sam Bankman-Fried and Associates for $1 Billion
Conclusion
In conclusion, the crypto world is marked by pivotal decisions that ripple through time, shaping the industry’s trajectory. CZ’s rejection of SBF’s $40 million offer in 2019 marked a turning point, leading to the creation of FTX and setting the stage for the cryptocurrency futures market’s evolution. The intricate dynamics between these two leaders reflect the industry’s resilience and adaptability, even amid legal challenges and ethical considerations. As the crypto sphere continues to evolve, these narratives remind us of the transformative power and enduring spirit of innovation within this dynamic ecosystem.
Frequently Asked Questions
Why Did CZ Reject FTX’s $40 Million Offer in 2019?
Binance CEO Changpeng Zhao “CZ” declined the $40 million offer from former FTX CEO Sam Bankman-Fried (SBF) in March 2019 because he chose to develop an in-house futures exchange, as detailed in Michael Lewis’ book “Going Infinite”. This decision shifted Binance’s strategy from spot cryptocurrency trading to creating its futures platform.
How Did Changpeng Zhao’s Rejection Impact Binance and FTX’s Relationship?
CZ’s rejection of SBF’s offer led to strained relations between the crypto tycoons. SBF reportedly referred to CZ as a “Douche” after the rejection. This decision marked a turning point in their relationship, and it set the stage for both Binance and FTX to pursue their paths in the cryptocurrency industry. Following CZ’s rejection, FTX created its own FTX futures exchange, but the venture faced uncertainties.
What Are the Legal Implications of Sam Bankman-Fried’s Journey From Rejection to the Collapse of FTX?
Sam Bankman-Fried has found himself entangled in legal battles related to the collapse of FTX. These legal challenges reflect the intricate legal landscape in the crypto space and are closely monitored by the industry. The story of CZ’s rejection and SBF’s determination illustrates the resilience and adaptability of the cryptocurrency industry, highlighting the importance of innovation and determination in shaping its future.
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