Hollywood Strikes Reveal AI Trust Issues: Observer View

Artificial Intelligence (AI) is the leading transformation in the tech industry, changing the way we work and see things. It has contributed to many areas of life, including business, education, sales and marketing, media, and entertainment. Generative AI is a different kind of supportive technology for content creators. 

The replacement of human labour due to improved and exceptional AI is creating a hazardous buzz in the market, threatening everyone to come out against this revolutionary tech innovation. The recent strike in Hollywood by writers and producers reflects the fear among people from different walks of life.

AI has a robust impact on the entertainment industry, especially movies and TV shows. There are numerous examples that offer a supportive picture of AI use in the showbiz industry. However, the fear of human replacement has left no sector, affecting Hollywood’s actors, writers, and producers. This article is an observer’s view on the Hollywood strikes.

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Hollywood Strikes – A Demanding Voice Against Futuristic Technologies

The unions of different people in Hollywood have come out in support of securing their jobs and credits as AI progresses faster. The protest started in July 2023 when the actors’ union, Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), started a strike against the credit given to AI for its performance in movies.

Actors are on the roads primarily for their consent and security of likeness in the industry. With AI on the rise in the entertainment industry, it can potentially replace the popularity of actors among their audience. If AI gets credited for its work in the movies, the public will offer altered love and support to actors and performers in the movies and TV shows.
Therefore, actors and other essential figures in the TV industry have protested against the exploitation of actors by AI. It portrays that movie stars and emerging actors are upset with the hype about the exceptional performances and activities of AI.

Hollywood Strikes Reveal Trust Issues with AI

Everyone today may get impacted at some point by the widespread use of AI in their respective industry. Whether popular movie stars, new actors, or writers, they have concerns over the trust issues with AI, making them take a powerful stand against the technology and its careless adoption.

Earlier, SAG-AFTRA started the strike with actors and performers on the road to remonstrate against giving credit to AI work from producers. Later, the Writers Guild of America (WGA) also joined them to secure the work and credits they never wanted to share with AI. They condemn the writing of literary materials with AI as this act will limit the working scope of writers and their payment.

Though technology can never replace humans, the current advancements in AI say things louder as AI helps write and deliver versatile dialogue and TV roles.
Therefore, a trust issue is on the horizon for writers and performers. The continued negotiation must come to a conclusion, with both sides reaching a fruitful decision.

Read Also: Artificial Intelligence and the Future of Humans

AI – An Essential Assistant

There is no denying the fact that AI is the best helper in the market, both for performance boosts and corporate gain. AI can be considered a healthy technology when performance goes in balance with business gains. 

The use of AI is handy in many ways:

#1. Pre and Post-Production Scenarios

AI is a robust technology that has helped the movie and TV industry for over a decade. From scriptwriting to analysing the deliverables, the production team always favour using AI technology.

The best thing about AI is the ability to crawl massive data in a quick time to derive estimated results for a given query. AI also supports the editing process of movie production, automating sound enhancement and music improvement.

#2. Performers’ Enhancement

A well-known example of AI use in the enhancement of performers on TV is altering their appearance in different movies, including Indiana Jones, The Mandalorian, etc. The production team used AI-powered technology to de-age the lead actors and generate appealing movie shots.

Disney and Netflix empower AI in their movie recommendations. With essential deliverables to the entertainment sector, AI stands tall in performance and marvellous work.

#3. Probable Estimate of a Movie’s Success

AI is a state-of-the-art technology for the production team of a movie to estimate the potential of a film based on the script and recorded shots of the show. It can provide a rough estimate of the movie’s earnings, but it may not always be completely correct.
However, the help AI can deliver during the distribution phase of a TV show is impeccable for the production team. It reflects how essential it is to embrace the marvels of AI in every industry of the world.

Observer’s View About the Hollywood Strike

There must be a regulation against machine-based technology as its risk of replacing humans grows wider. How stronger and more efficient technology becomes, the need for human performers and writers can never darken.

The present negotiation between producers and the protesters needs to conclude positively, as it will impact the entire entertainment industry. Hollywood is the leading film and TV industry, and due to a handy technology, the tension between the producers and performers will make fans and film enthusiasts suffer.

Film producers must create a balance while using AI in movies without exploiting writers and actors. They need to limit their corporate gains and offer lucrative credits and likeness to the creators while using AI for a better outcome. Therefore, a legal contract will solve the matter and help protesting unions call off the strike.

Frequently Asked Questions

Is Hollywood Protesting Against AI?

The Hollywood strike is a tension between actors and producers about the extensive use of AI in films. It is due to the trust issues between writers and performers with a perception that this revolutionary technology will replace their worth.

What Is the Use of AI in Films?

Artificial intelligence offers numerous advantages to filmmakers with faster performance and operability. AI’s scriptwriting and personality enhancement features are top-notch for handling a variety of audiences.

Are Hollywood Actors Afraid of AI?

Many of Hollywood’s acting and writing experts worry that automated technology will eventually replace human performers. They are concerned that AI will appropriate, synthesise, and repurpose them and their voices in the absence of consent and compensation.