China is one of the top countries with a distinctive inclination towards technology and innovation. It has strengthened its position in every industry with its hard-working and dedicated workforce. In the emerging and widely spreading technology, Artificial Intelligence (AI), China holds a valuable position by offering industry-standard services and products.
Despite the nail-biting restrictions from the U.S. over the export of modern tech solutions to China, it has worked endlessly to offer one-of-a-kind applications in the AI landscape. AI is such a futuristic technology that every country is in a race to benefit from its fruits. Investing and contributing to the AI ecosystem promises a global reputation and high financial gains.
Meizu is a Chinese smartphone manufacturing company that competes with top-tier organisations in the smartphone industry. However, the latest announcement of Meizu stunned the world as it decided to go all in on AI, bidding farewell to the smartphone industry forever. Though experts applauded Meizu’s sudden shift towards innovative technology, this decision can also adversely impact its global reputation.
Meizu in the Smartphone Industry
Established in 2003, Meizu is a consumer electronics company in China. Narrowing down its niche, it joined the smartphone market, prioritising innovation, sleek design, and consumer-oriented features. It never stops pushing the limitation of technological excellence, making it one of the best smartphone companies in China.
One of its innovations is a native Operating System (OS) known as Flyme OS, which is built on Android. The benefit of its unique OS is the provision of features that harmonise with Meizu’s hardware. It enables users to enjoy minimalist yet fluent functionality for an intuitive experience. The time-to-time upgradation of Flyme OS attracted a diverse user base as they could enjoy invaluable features with minimal bugs and errors.
However, manufacturing smartphones didn’t stop Meizu from expanding towards accessories production. Among its consumer electronics are high-quality headphones, contemporary smartwatches, smart home gadgets, and many others. It is committed to bringing convenience to the connected world without compromising on design and performance.
Meizu Bids Farewell to Smartphones
In its voyage to explore the tech landscape and achieve breakthroughs in innovation, quality, and customer satisfaction, Meizu continues on the growth trajectory. In July 2022, Geely, a renowned Chinese automotive enterprise, acquired most of Meizu’s shares, becoming the leading stakeholder of the smartphone company. However, this shift towards another executive organisation didn’t affect its smartphone manufacturing.
Joining the Electric Vehicles (EVs) venture in November 2023, Meizu became a multi-industrial Chinese company, introducing the DreamCar MX. EVs have a robust market value worldwide due to their modern and innovative features. Statista foretells that with an expected annual growth rate of 9.82 per cent, the EVs global market will reach up to 906 billion U.S. dollars in 2028.
Since then, Meizu has worked constantly to outperform other EV enterprises to become the industry leader. In doing so, it has decided to give up the smartphone industry. Shen Ziyu, CEO of Meizu, in his latest video announcement, informed the world about the company’s strategic adjustment towards another technological space, promising advanced services and tech solutions.
Related: Micromax Shifts Gears: From Stalled Smartphone Sales to a Thrust Into Electric Vehicles(EVs)
What’s Next for Meizu?
Shen Ziyu is determined to take the smartphone company to greater heights of success by stepping into the AI domain. Since AI is a futuristic technological system, it is home to multiple innovations, including Generative AI, Deep Learning (DL), Large Language Model (LLM), Natural Language Processing (NLP), and so on. These technologies bring ease to operations, helping retail and institutional investors and businesses.
Shen maintains that after two years of endless efforts in research, market analysis, resource allocation, and product layout, Meizu is all set to join the world’s most demanding tech industry. It will no longer produce new smartphone hardware, but the support system for the existing devices and physical stores will operate in the country.
Moreover, Meizu’s other products, including Flyme OS, Flyme Auto, MYVU PANDAER, and so on, will remain intact. This transition will open new ways for the company to flourish in the futuristic landscape. The CEO also said that it takes more than two years on average for a smartphone user to upgrade their device, limiting their growing goals. Nevertheless, AI services have an inevitable hype that will strengthen the company in the long run.
Also Read: Understanding Deep Learning: Unveiling the Power of Neural Networks
The Future of AI
In this era of digital transformation, AI has an invaluable role with its top-notch and revolutionary applications. As time passes, new AI applications stun the world with unimaginable features. From the financial landscape to medical care and EVs, you will find AI everywhere. AI-powered diagnosis and drug development have resulted in improved healthcare.
Moreover, AI has a potent connection with quantum computing, paving the way for a matchless computing power that can transform connectivity and tech development. Click here to learn about AI and quantum computing. AI-powered traffic management systems, logistics, EVs, and so on have the potential to take our interaction with technology to the next level, thanks to advanced ML algorithms, LLMs, and other mechanisms.
The reason behind this excellence is the race of various worldwide nations to advance AI. For instance, China, Russia, the U.S., and many other countries work non-stop to introduce the world with top-performing AI applications. Therefore, the future of AI seems bright and lucrative, demanding tech enthusiasts and organisations to invest for profitable returns.
Can Meizu Thrive After Investing All in AI?
Meizu has decided to transition from the smartphone industry towards AI. Geely-owned Chinese consumer electronics company has many high-tier and industry-standard smartphone devices with its unique Flyme OS. The transition from smartphone to AI is a futuristic decision that will help it thrive economically.
It seems that Meizu will update the existing OS to meet the rising needs of users with AI solutions, making it the perfect choice for its products and automotive vehicles. The incorporation of the latest LLMs into Flyme OS will make it capable of high performance. However, this transition will make smartphone manufacturers face multiple challenges that they need to tackle with care.