Journalism is one of the sophisticated professions that help thousands of individuals and retailers to catch up with worldly events and news. It takes dedication and effort to offer transparent and relevant information to the world, helping them in shaping their schedule accordingly. In the absence of independent and explicit media, the smoothness of the daily happenings becomes a challenge.
Mainstream media and social media are two forms of journalism that offer a variety and freedom in content creation to skilled journalists. Despite social media offering a platform for every individual to cover any event and show them to the world, it faces consistent backlash due to a lack of strict regulations and protection. Therefore, the mainstream media becomes a trustworthy source for understanding your surroundings and global scenarios.
With the rise of Artificial Intelligence (AI), a series of cases have come forth, causing authors to file petitions against AI for unauthorised use of their content. Microsoft is the leading company facing lawsuits. However, it has partnered with Semafor, a renowned global mainstream media network, to extend its AI services in generating news content.
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Microsoft AI – Mixing AI with Cutting-Edge Technology
Understanding the importance and essence of AI is vital as we live in an era dominated by multiple AI-powered products and services. From healthcare to manufacturing, training, and other crucial areas of life, AI-based applications are everywhere. Microsoft stands at the forefront of this innovative technology.
AI is not a nascent technology. It has been around for many years, but the widespread popularity it has recently is invaluable. OpenAI is the renowned organisation to credit for the immense popularity of this cutting-edge technology. With its AI-powered chatbot, ChatGPT, OpenAI has transformed the dynamics of how we perceive the capabilities of an intelligent machine.
Microsoft and OpenAI go side-by-side as the tech giant is one of the biggest investors in AI research companies. When you use any of Microsoft’s applications, you will find OpenAI’s GPT built-in. This integration of AI assistants makes Microsoft’s applications more automated, productive, and efficient. Azure AI, Microsoft Dynamics 365, and so on are some of Microsoft’s AI-backed products.
Semafor – A Global News Partner
Known for matchless transparency and integrity, Semafor is the pioneer news platform that considers every global crisis and story, delivering a top-notch experience to its readers. From climate problems to political stories, business and sports, Semafor covers everything at the right time for everyone.
It covers two major continents of the world, the U.S. and Africa. However, Semafor is a forward-thinking media network with an ambition to expand its services to every continent globally by partnering with the biggest companies, including Microsoft. In its recent press release, an announcement came forward that reflects the future plan of the news platform integrating AI and other advanced technology into its operation.
Whether you want transparent news stories, distilled and neutral narratives, or a worldwide perspective, Semafor is the right choice for catching up on global matters. With an experienced team, it will bloom in the media industry in the future.
Signals – The Strategic Partnership of Semafor and Microsoft
Researching and newsgathering offer a tough time to journalists and authors, consuming time and draining mental energy. Since time has changed, AI can help ease the process by employing Machine Learning (ML) and other advanced technological models to gather relevant information instantly via a textual prompt. It enhances productivity and efficiency, provides news writers with ease of mind, and saves time.
In this pursuit, Microsoft has joined hands with multiple industry leaders in journalism and news media, including Semafor, Craig Network, and so forth. The purpose of this partnership is to offer OpenAI’s AI capabilities to the news network for smarter and faster content generation. Click here to explore further. Using AI power, journalists can brainstorm top-notch news stories instantly with minimal effort without compromising the quality.
Semafor will launch a news feed named Signals. It will be a writer-friendly news writing platform with OpenAI and Microsoft’s advanced writing tools. With this feature, readers will enjoy well-established and content-rich news stories. It will minimise the need for comprehensive research, combining the human workforce with intelligent machine power for enhanced functionality.
Industrial Impacts of AI-Powered News Feed
The media market is a billion-dollar industry, and 2024 is the year for this industry to achieve about 1500 billion U.S. dollars in global revenue, as per Statista’s report. Introducing AI in journalism has several positive effects on the global media. On the one hand, it can streamline newsgathering and content generation. On the contrary, it can disrupt journalism by replacing humans with AI-powered tools and applications.
It is frightening to see that many authors and media organisations file lawsuits against AI companies for copyright infringement. New York Times and other organisations have taken their cases to courts against Microsoft, OpenAI, and many others in this regard. Therefore, ethical consideration is the need of the hour. Microsoft and Semafor have ensured defined policies for the responsible use of AI in news-generating practices.
Discussing the positive effects of AI in the media sector, AI is the best way to improve content creation. Since the media is a landscape that never compromises deadlines, employing AI for instant research for the next bulletin is the best practice. Furthermore, automated transcription and translation can help media companies expand their reach by offering services to worldwide readers and audiences.
Read Also: How AI Could Act as Boost for Investigative Journalism
AI Is on the Track of Global Transformation
Generative AI empowers well-organised and fast business operations, helping retailers and institutions to make groundbreaking progress. It is the driving force in the digital transformation with effective applications, such as ChatGPT for content creation, DALL-E for graphics, and so on.
The tech giant Microsoft is on a mission to partner with emerging companies to promote the parallel growth of AI and businesses. Its partnership with several media networks ensures the transformation in the content creation and media industry.