Noplace, a recently launched Genz app with tidbits of Twitter and Myspace, has skyrocketed to first place on the App Store after its invite-only mode on Wednesday. Catering to the younger generation, Noplace aims to bring back the “social” to “social media”, allowing anyone who wants to connect with friends or others to share interests in a one-has-it-all platform.
According to founder and CEO Tiffany Zhong: “I think that part of the magical, fun part of the internet is gone now. Everything is very uniform. I’ve always loved social, but social media doesn’t feel social anymore. Everything is just media. It feels very disconnected.” She continued highlighting it is because the content is personalised now. Thus, “we’re watching different content and following other interests than our friends, making the community harder to find as a result.”
Nevertheless, Noplace’s global release was a resounding success due to its feature that allows users, mostly Genz, to express themselves by customising the colours of their profiles. Therefore, it came as no surprise Noplace hit No. 1 on the App Store.
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Noplace Takes Inspiration From Twitter and Myspace
Genz, a generation born between the late 1990s and early 2010s, has grown up with social media and is extremely picky about what they like. For example, they value platforms that offer a balance of self-expression and engagement, which Noplace offers in spades with its integration of Twitter mix with Myspace.
![Noplace Guide: Understanding the Twitter and Myspace Mashup That Hit No. 1 on the App Store (1)](https://player.me/wp-content/uploads/2024/07/Noplace.png)
Firstly, Noplace adapts the concise and fast-paced nature of short-form content from Twitter, allowing users to express themselves in a limited number of characters, like hashtags and mentions. As for adapting Myspace, it incorporates its chaotic customisations and multimedia sharing, giving Genz a taste of the nostalgic Myspace era, as many were still too young then.
For example, besides allowing users to create visually appealing profiles that reflect their unique personalities, Noplace also includes the ability to upload custom backgrounds and showcase their interests and hobbies. It even has a top 10 friends section, adopting Myspace’s top 8.
While many would also compare Noplace to Facebook, Zhong stated the app is more like a global group chat or Twitter’s rival than it is an alternative to Facebook. “Facebook 10 years ago — or when I was using it in middle school — was all around cool, life updates. We don’t get that anymore, right? You can follow friends on Instagram, but it’s still highlights, fewer updates.
Noplace Features
Besides its fast-paced nature and colourful customisation options, user profiles can feature stars, similar to Twitter’s “tags”, which are the interests or topics they care about. For example, users can add their astrology sign, personality type, interested hobbies or fandoms to their profiles, making them easily discoverable to others with the same interest.
Noplace offers two feeds, one with your friends and another global feed from everyone in the app, and both are in reverse chronological order as there are no private profiles on the app. Furthermore, for users under 18, the app applies a more moderated feed to ensure they stay safe.
As for its AI technology, Zhong mentioned that Noplace leverages AI technology to drive suggestions and curation instead of algorithms, meaning the app doesn’t edit the feed for you but uses AI to do things like offering summaries of what you missed. “We did that intentionally, as having a global, public feed is what makes it so fun. It’s like everyone’s brain on paper. People can have a blast as they’re like, I’ve never had an app like this before.”
Also Read: Figma Disables Its AI Make Designs Tool After Criticisms Reveal Similarities with Apple
What Are Noplace Plans for the Future?
For now, the app is free to download on iOS and is available in read-only mode on the web. There are also plans decided yet for monetisation as Noplace hopes to draw further Genz engagement from Twitter and other competitors like Wizz, LMK and more.
However, as Noplace continues to gain popularity, it will be a spectacle to observe how the platform will evolve and adapt to the changing social media landscape, with Genz notoriously quick to drop something less trendy and old.
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