8 Best AI Marketing Tools in 2024

The growth of a business relies on multiple components that every entrepreneur and business owner needs to care for. Marketing is one of those critical factors, and if done with expertise, it can bring invaluable financial gains to the enterprise. With a realistic business strategy and teamwork, you can develop lucrative products and services, but cashing them out demands top-notch marketing. 

In this era when technology has taken over, social media has become the centre of attention for marketers, offering enhanced reach and engagement. Artificial Intelligence (AI) has become the need of the hour for organisations for better productivity and a quick working ecosystem. It has also improved marketing, allowing marketers to give businesses an upper hand over their competitors. 

However, it is onerous for newcomers to shift towards AI for marketing despite myriads of AI marketing tools. This guide will narrow down the best websites and AI tools so that you never stay behind in the irrevocable AI landscape. 

Industry-Standard AI Marketing Tools

The use of AI for marketing offers returns instantly as it supports retail and institutional marketers in their ventures. From generating content to visuals and automating your business operation, AI in social media marketing cares about your business goals. It has become irresistible for businesses as multiple industry leaders, like Google, Apple, and so on, use AI for various purposes. 

When deciding to incorporate AI marketing tools in your checklist, consider our guide as we take on curating a tailored list of industry-standard tools. These eight tools are a one-stop shop solution for your business that will help you achieve marketing objectives. 

Also Read: Surprising Breakthrough by Mistral AI: New LLM Outperforms GPT-3.5

1. Notion AI

Productivity is the building block of a team for excellent performance. Every entrepreneur works hard to achieve their goals, and Notion is the best place to keep your things organised digitally. 

It takes all your activities into a single dashboard and notifies you of the exact time to help you never miss anything in your business journey. The introduction of Notion AI has added to its functionality, making it become the best AI marketing tool. 

The AI model of Notion automates mundane tasks to support you in focusing on important activities that can aggregate your corporation’s objectives. 

2. JasperAI

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In marketing, your blog’s content will drive potential customers towards your brand. Writing high-quality content has a distinctive role in e-commerce for its ability to allow myriads of users to get familiar with your products and services. Thus, a renowned copywriting tool is the best way to increase your audience. 

JasperAI is the top solution for your online store’s content needs. It was previously Jarvis, inspired by Tony Stark’s virtual assistant. Click here to learn more. However, it became JasperAI when Marvel legally notified its developers about the name coming under copyright infringement. 

Using JasperAI enables you to choose from a wide range of writing tones and styles. It diversifies your content, safeguarding you from AI detection. With its top-class Natural Language Processing (NLP) model, the AI tool offers you relevant responses and content conveniently. 

3. Canva

In the graphics landscape, it is a challenge to find someone unfamiliar with Canva. It is the best drag-and-drop design tool that lets users create a new design or edit an existing one with ease. 

Whether you want to design a brochure for your business or create a jaw-dropping thumbnail for your online store, Canva is the go-to option. The rising hype for AI made Canva introduce AI models as a convenient design tool, making it one of the most irresistible AI marketing tools to include in your stack in 2024. 

Canva is home to multiple AI tools, including DALL-E, Stable Diffusion, and others. Therefore, it is essential to add this tool to your checklist for a competitive marketing experience. 

4. Surfer SEO

As of now, you understand the importance of writing high-quality content for your online store or blog. Making potential readers read it demands Search Engine Optimisation (SEO) of your content. It is when Surfer SEO comes to the rescue. 

It is one of the industry-standard AI marketing tools to buy for your blog. It employs AI models to analyse various search engines, such as Google and Bing, allowing you to understand the market gaps. Furthermore, it assesses your written content to optimise it for readers and search engines. 

Related: Unleash the Power of Google One AI Premium: Features, Pricing, and Benefits

5. Zapier

Business automation plays a pivotal role in increasing the productivity of entrepreneurs and their teams. AI has revolutionised business automation by performing mundane tasks, freeing you to do essential work. Thus, you enjoy more time with less work for enhanced concentration and efficiency. 

Zapier comes in the list of the best AI marketing tools for 2024 due to its one-stop solution for enterprises and tech companies. With multiple templates that you can customise, working with Zapier brings convenience and ease. 

6. FullStory

After effective content and the right SEO, you will get many visitors to your store. However, their retention demands a smooth experience with your blog. You can make your blog or online store aesthetic and compelling with FullStory. 

FullStory makes efficient use of AI capabilities to come up with eye-catching designs for your site, elevating your audience’s digital experience. Thus, you must include this AI marketing tool in your checklist for a promising marketing strategy. 

7. Userbot

A successful organisation is one that prioritises customer satisfaction. Without effective customer support, satisfying your buyers becomes a challenge. Therefore, user engagement is an essential area to focus on. 

Userbot is the right tool that employs AI trained on niche-related data to help your business stand out to customers. Moreover, it also provides you with your customers’ insights, which makes it an intuitive and useful AI marketing tool. 

8. Influencity

Influence marketing is the latest trend that has taken marketing by storm. A well-established influencer marketing promises lucrative benefits for your enterprise, bringing many customers. 

Influencity tops the chart of the best tools for influencer marketing. Due to its versatile features, many renowned corporations use Influencity, including Samsung, Kellogg’s, and many others. 

AI Marketing Will Transform Business Landscape

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AI marketing tools are the best way to educate you about competitors, the latest market trends, and your customers’ spending patterns. Since AI employs Machine Learning (ML), Large Language Models (LLMs), and several other technologies, it improves your marketing experience without taking your time and effort. 

Therefore, you can invest in credible marketing tools, such as JasperAI, Canva, Fullstory, Zapier, and so on, to gain a competitive edge over others. Furthermore, it will set your enterprise on a growth trajectory.