Apple enthusiasts, mark your calendars! Apple has officially announced the date for its highly anticipated ‘It’s Glowtime’ event, where the tech giant will unveil its latest innovations, including the much-awaited iPhone 16 lineup.
Date & Time: September 9, 2024, at 1 PM ET / 10 AM PT
Location: Steve Jobs Theater, Apple Park, Cupertino, California
Tagline: “It’s Glowtime”
Apple has shifted the event date from the previously speculated September 10 to September 9. The ‘It’s Glowtime’ tagline hints at something vibrant and innovative, possibly related to display technology or AI enhancements, aligning with Apple’s reputation for cutting-edge design and functionality.
This guide covers everything you need to know about the event, what to expect from the new iPhone models, and other exciting product launches rumoured to take place.
Everything to Expect From Apple’s It’s Glowtime Event
1) Four New iPhone Models
The spotlight of the ‘It’s Glowtime’ event will undoubtedly be on the iPhone 16 series as Apple is expected to unveil at least four new models: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Each model promises to bring significant updates, both in terms of design and functionality.
For instance, according to rumours, the iPhone 16 and 16 Plus will feature a vertically aligned camera system, a departure from the diagonal layout in recent models. This design shift will slim down the camera bump, making the phones more aesthetically pleasing. The Pro models will likely retain the familiar three-camera layout but could see upgrades in their sensor size and capabilities.
In addition, the iPhone 16 Pro and Pro Max may boast slightly bigger displays, growing to 6.3 inches and 6.9 inches, respectively. Rumours also suggest that Apple will introduce a new bronze colour for the iPhone 16 Pro models, adding to the lineup’s appeal.
Lastly, the Action Button, previously exclusive to the iPhone 15 Pro line, is expected to be a standard feature across all iPhone 16 models. This customisable button allows quick access to specific functions, enhancing the device’s usability. Additionally, Apple might introduce a new button dedicated to capturing photos and videos, although it’s unclear if this will be a Pro-exclusive feature.
2) Apple Intelligence and AI Integration
AI will play a significant role in Apple’s upcoming ‘It’s Glowtime’ event as the tech giants aim to continue its rivalry with Google and Samsung. The event will likely highlight the expanded capabilities of Apple Intelligence, the company’s AI suite, which they first introduced with the iPhone 15 Pro series.
With the iPhone 16 lineup, we expect the iPhone 16 models to support these AI features, making tasks like photo editing, voice commands, and personalised recommendations more powerful and intuitive.
However, it’s important to note that Apple Intelligence is still in its early stages and may not be fully available at launch.
3) Apple Watch Series 10
Alongside the iPhone 16, Apple is likely to unveil the Apple Watch Series 10, potentially branded as the Series X. This new iteration of the Apple Watch could feature:
- Larger and Thinner Design: Rumours suggest that the Series 10 will be thinner than previous models, with screen sizes possibly increasing to 45mm and 49mm.
- Enhanced Display: A slightly larger display than the current Apple Watch Ultra, measuring 50.8mm, making it the biggest Apple Watch screen yet.
- New Chipset: Apple would introduce a more powerful chipset, offering better performance and efficiency.
- Band Compatibility: There is speculation that the Series 10 might introduce a new band attachment system, potentially making older bands obsolete, though this remains unconfirmed.
4) Airpods and Operating System Updates
According to whistleblowers, the “It’s Glowtime” event would include the launch of two new versions of AirPods. While details are scarce, we could see upgrades in sound quality, battery life, and possibly new health-related features.
Last but not least, as is tradition, Apple will likely announce the release dates for its latest software updates, including iOS 18, iPadOS 18, macOS Sequoia, and watchOS 11. These updates would roll out shortly after the event, bringing new features and enhancements to Apple’s ecosystem.
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Final Notes
Just like each year, Apple’s annual events stir interest in the consumer technology space. The upcoming event is likely to continue the tradition of bringing out the latest from Apple. It, however, remains to be seen how well Apple integrates generative AI, the flavour of the season, within its products and services. There is no doubt that Apple will be able to do it efficiently.
From the product lineup point of view, it is likely that there will be incremental improvements, sequentially, in terms of generations. From price points to value-added services, there’s much to look forward to. Rumour mills are already abuzz with new and exciting things.
To catch the It’s Glowtime event live, you can head to Apple’s official website and through the Apple TV app at 1 PM ET / 10 AM PT to witness all the latest updates and product unveilings.
If you want to catch a breakdown of the event, stay tuned to our Twitter page, as we will compile the latest announcements in one article guide.
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