In today’s digital age, where the dominance of centralised social media platforms is ubiquitous, a new contender has emerged on the horizon: Bluesky. Created by none other than Jack Dorsey, co-founder of X (Formerly known as Twitter), it aims to disrupt the social media landscape with its decentralised approach. What is Bluesky you ask? Well, let us explain the core features of this brand new social network platform, its distinctive attributes, and the potential impact it may have on the ever-evolving realm of social networking.
What Is Bluesky?

Bluesky is a cutting-edge social media platform that mirrors the functionality of Twitter and Thread while embracing decentralisation. Users can create profiles, share their thoughts, images, and videos, and engage with content from others within the Bluesky ecosystem. What sets it apart is its decentralised infrastructure, which operates on a network of interconnected servers powered by the proprietary AT Protocol.
How Does Bluesky Work?
Unlike traditional social media giants like Twitter, which rely on centralised servers to store and manage data, Bluesky adopts a decentralised model. This means that instead of a single central server, its infrastructure consists of multiple interconnected servers, each dedicated to specific interests or topics. The AT Protocol serves as the backbone of this network, facilitating seamless communication and connectivity between servers, while ensuring data privacy and security.
Bluesky’s Unique Features
Bluesky boasts a range of distinctive features designed to enhance user experience and foster a sense of community:
Decentralisation: By decentralising its infrastructure, it empowers users to take control of their data and content, mitigating concerns related to censorship and data privacy and avoiding what happened in the TikTok lawsuit.
Custom Feeds: Users have the freedom to create and subscribe to custom feeds based on their interests or preferences, enabling personalised content consumption and discovery that is a similar concept to the subscriptions in X.
Open Source: This social network platform is built on open-source principles, allowing for transparency, collaboration, and community-driven development. This approach fosters innovation and ensures the platform remains adaptable to evolving user needs.
Monetisation Opportunities: It plans to introduce monetisation features, such as premium feeds and enterprise solutions, offering users and businesses avenues for revenue generation and sustainability.
Bluesky vs. Twitter and Competitors
While this new social network platform shares similarities with Twitter in terms of user interface and functionality, it distinguishes itself through its decentralised architecture. Unlike centralised platforms like Meta’s Threads and Facebook, it operates on a network of interconnected servers, granting users greater autonomy and control over their social media experience. This decentralised model not only enhances data privacy and security but also promotes diversity and resilience within the platform’s ecosystem.
Also Read: Meta’s AGI Ambitions: FAIR Aims to Rival Open Source AGI
Bluesky’s Public Release and Future Plans
Following a period of closed beta testing, Bluesky has now opened its doors to the public, inviting users to explore and engage with its platform. Looking ahead, it intends to release its underlying protocol, enabling third-party developers to host their own servers and contribute to the platform’s growth and innovation.
Additionally, it aims to introduce monetisation features, providing opportunities for users and businesses to generate revenue while sustaining the platform’s development and expansion.
Challenges and Considerations
Despite its promising potential, Bluesky faces several challenges and considerations, particularly concerning content moderation and governance. The decentralised nature of the platform poses complexities in enforcing community guidelines and addressing harmful content effectively.
To address these challenges, it remains committed to implementing robust moderation mechanisms, leveraging AI and community-driven approaches to maintain a safe and inclusive environment for all users.
Our Final Say: Bluesky Has Entered the Social Media Platform Competition
Bluesky represents a paradigm shift in the realm of social media, offering a decentralised alternative to traditional platforms. With its innovative features, commitment to open-source principles, and focus on user empowerment, it has the potential to redefine the way we engage with social networking.
As it continues to evolve and grow, it stands poised to shape the future of decentralised social media, ushering in a new era of connectivity, creativity, and community. Be sure to check out player.me for more tech news that you need to know for your everyday convenience.
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