The Reddit Experts’ Guide to Building a Crypto Community

Community building is one significant aspect that defines the success of any project in the traditional world, and the Blockchain-Crypto project is no different. Several platforms have been efficient mediums for hosting, breeding, and building communities within the crypto space. From BitcoinTalk (Where 10,000 BTC was sold for 2 Pizzas) to the most recent crypto communities including Discord, Telegram, and Reddit – it is evident that the magic behind the success of cryptocurrencies is simply community and community building!
Chief among crypto nerds’ and newbies’ devices is this interface called Reddit. Reddit is an online social-community-building software created to trend news, threads, events, and topics of popular interest.
The American-owned application has often touted itself as the “Front page of the internet” and ranks the top 5 most visited sites in the US as of 26th May 2023 according to record. Getting the most out of this resourceful platform in building a sustainable and sane crypto community requires some tips, and this is what this article offers. 

Also read: 6 Bitcoin Alternative Cryptocurrencies That May Go Mainstream in 2023

Core Features of Reddit

Reddit is quite techy in its looks, but also simple once you’ve gotten a grasp of the user’s interface and its uses. The following description below defines important elements of Reddit.

1. Subreddits

This is one feature that will always catch your attention on Reddit. It is a grouping feature that categorises each community into fragments of discussion and belief. Subreddits are often seen tagged with “R/” as the initials of each community and followed by the name of the community. To get a broadened perspective of the cryptocurrency (I.e. as a trend, for news, a topic, or hype for a project) subreddits are created to effectively dispense this agenda.

2. Reddit Coins 

This is Reddit’s in-app currency used to unlock masterpiece use cases within Reddit such as onboarding and integrating new designs, theme packs, and having a first-hand feel of Reddit’s newest features. More so, just like traditional currency, you can spend it on purchases in Reddit, send it to other users (E.g. community members), and thereby make your community grow in value and traction.

3. Voting System 

This unique feature is more like the conventional “Likes and Dislikes” of other social media interfaces like YouTube and Instagram where a thumbs-up allows the algorithm to recommend a post for others. On Reddit, it is either upvoting or downvoting, and the more a post gets upvoted, the more it trends; And like a contest, the more rounds of exposure your community gets. 

4. Reddit Karma 

Reddit Karma, more like real-life Karma, awards you points for posts you make, comments you made, and upvotes you get. In short, it is a reward for your contribution to Reddit’s platform. This Reddit’s Karma is displayed on your profile page and making valuable contributions and comments is the way to gain Reddit Karma.

A 3-Step Suggestive Guide

1. Niche Identification 

This is the first step to making the genie turn your community up. Having clear goals, more like a mission and agenda for your community is a fundamental block to building a leading crypto community on Reddit. There are several niches to explore; Is it Web3, Solana, BNB, Bitcoin, Layer2s, Ethereum Naming Services, Trading and Crypto Signals?

A defined niche makes a unique community and as a community builder, the onus is yours to have a clear headway you are taking while building your community. While community building looks easy, it becomes so only when there is a defined purpose for the community (I.e. the reason for its existence).

2. Integrating Members with Your Niche

This second step is how you personalise the group for each member. It is you being intentional and creatively connecting every single member joining your crypto subreddit to the very scope of your chosen niche. This makes each member personally passionate about what your niche represents; Be it derivative/futures trading, DeFi, presales, or meme coins. This organically transitions the community building as everyone’s and not just you alone.

3. Community-Based Engagements

This is the step to secure traction, active members, and a value-built buzzing online community. The Rule of Engagement for building your crypto community on Reddit could require Weekly tasks (Such as community posts by members, post upvoting, and thread plus giveaways such as Reddit coins (Or crypto). The posts could be a video, an image, or even polls to get feedback and different views from members of your community.

You could also host several AMA sessions (Ask Me Anything) to foster connection with your community members, and onboard new members from other subreddits interested in yours. Continuous upvoting and reposting from community members generate traction that makes your community appear on the front page of Reddit for the 430 million monthly active users to see – thus giving the needed exposure for building! 

Frequently Asked Questions 

Can I Still Use This Guide After Having My Community on Reddit?

Yes, you can. The guide is not just for an individual newly building on Reddit. You can make the most of your already-launched community and change the tides and turn the table to favour the effectiveness of your community. Taking tips from this guide could increase traction, inject creativity into your pattern of building, and retain members without hassles.

Can I Use This Guide for Other Crypto Social Media?

Yes, the trick is to be intentional, and real, and allow the community to be lively – It will self-market itself and organically bud. This guide is a fundamental clue on the basics of community building for crypto projects and/or crypto communities. Although approaches may differ, the end goal remains literally the same!

How Long Would It Take for Me to See Results?

Since seeing results is assured, then the timing of results is a varying question that depends on you, your creativity, consistency, intentionality, and pattern of approach in community building. No real and genuine community is built overnight without a sustained and maintained streak of community engagement and a systematic build-up if you will not amass false followers. So, till you see your desired result keep building.