In a groundbreaking move, Samsung Electronics is gearing up to introduce cutting-edge artificial intelligence technology into its upcoming flagship smartphones. This innovative integration features Ernie AI, a state-of-the-art Artificial Intelligence (AI)-powered chatbot developed by the renowned Chinese tech giant Baidu.
Samsung is demonstrating resilience and strategic adaptation in the ever-evolving Chinese smartphone market, focusing on premium offerings and local partnerships to regain its foothold. The S24 series, unveiled on January 18, will leverage Ernie’s AI to enhance the overall user experience significantly.
About Ernie Bot
In the rapidly evolving world of generative AI chatbots, Baidu’s Ernie AI has emerged as a formidable player, particularly in the latest Samsung Galaxy phones. While North America has seen the rise of renowned chatbots like OpenAI’s ChatGPT4, Google’s Bard, and AmazonQ, Ernie AI is stealing the spotlight with its unique capabilities.
Ernie AI is powered by a large, internally developed language model. Ernie’s integration of knowledge sets it apart, leading to enhanced representations in its generative abilities. A large internally developed language model powers Ernie. It enhances the integration of knowledge, leading to improved representations in its generative skills.
Samsung-Baidu Partnership
Recently, two of the world’s largest technological platforms, Baidu and Samsung, joined hands on January 25. The development unfolded as Samsung’s China division joined forces with Baidu AI Cloud to establish a strategic partnership to enhance the AI ecosystems for Samsung’s latest smartphones.
By harnessing the capabilities of Baidu’s AI Cloud platform, Samsung aims to provide Chinese users with a seamless and highly personalised AI experience. This partnership signifies Samsung’s dedication to staying at the forefront of technological advancements and adapting its products to meet the diverse needs of the global market.
Ernie 4.0 Features
The release of ERNIE 4.0 took place in October, and Baidu asserts that it represents the “Most potent iteration of the ERNIE foundation model to date”. This new model is able to comprehend reasoning and memory using advanced algorithms to generate the demanding content. According to Baidu’s CEO, Robin Li, this 4.0 version is not solely based on information but can solve complex problems logically.
Though Ernie’s built-in language is Chinese, it is also capable of operating in English, making it versatile, it possesses the remarkable ability to “Comprehend” and furnish responses to intricate and sometimes unstructured human queries, in addition to deciphering concealed meanings.
Samsung’s “Circle to Search” Feature
The recently unveiled Galaxy S24 series is set to introduce an impressive and futuristic feature known as “Circle to Search”, along with various features mentioned in https://player.me/a-sneak-peek-into-galaxy-unpacked-2024/. This innovative functionality harnesses the advanced capabilities of the Ernie LLM (Language Model for Language Model) provided by Baidu AI Cloud.
It empowers users in mainland China to conduct searches using hand gestures, encompassing texts, images, or videos. This groundbreaking feature adds a new dimension to user interaction and highlights the collaborative efforts between Samsung and the renowned Chinese online search and AI giant Baidu.
Ernie AI as a Chinese Challenger to OpenAI’s ChatGPT
Ernie AI 4.0 boasts remarkable capabilities, showcasing its ability to generate a wide array of content encompassing text, images, and videos, all driven by straightforward text prompts and image inputs. It also touts an impressive achievement, reportedly enhancing its overall capabilities by nearly 30% during its beta testing phase.
In contrast, ChatGPT, while proficient in text-based interactions, lacks native support for image or video generation. ChatGPT Plus introduces GPT-4, which, like Ernie AI 4.0, embraces multimodal capabilities, though it does not extend to video generation. GPT-4 also brings significant improvements, with a 40% boost in accuracy and an 82% enhancement in handling inappropriate requests compared to GPT-3.5.
Samsung’s Smartphone Market Share
In 2013, Samsung held a dominant position as the leading smartphone vendor in China, boasting a substantial 20% market share. However, the tech giant faced a significant setback, experiencing a drastic decline to just 1% in 2018 and subsequently falling even lower.
According to recent data from Counterpoint, Samsung has made a notable recovery, reaching a 1.1% market share by March. Despite the challenges, Samsung’s mobile chief expressed confidence, stating that the company is “Going in the right direction” in China.
Quick Link: Samsung Galaxy S24 Series: Everything You Should Know About the New Mobile-AI Featured Phones
Baidu’s User Base Growth
Ernie Bot’s ascent to becoming one of the leading AI chatbots in China is no small feat. Its user base growth showcases its popularity and underscores its effectiveness in engaging users. One key factor contributing to Ernie AI’s success is its advanced natural language processing capabilities, enabling it to understand and respond to user queries effectively.
Recently, Baidu’s Ernie AI has witnessed a remarkable surge in its user base, surpassing the milestone of 100 million users. This substantial growth in its user count has placed it on par with its competitors, including OpenAI. However, it’s worth noting that recent statistics also indicate a significant uptick in OpenAI’s usage, indicating a dynamic and competitive landscape in the AI chatbot industry.
IDC’s Prediction for 2024
Market intelligence firm IDC predicts that as we move into 2024, there will be a significant trend of integrating more AI functionalities into personal devices, particularly smartphones. The latest research findings highlight the global surge in demand for AI and High-Performance Computing (HPC).
Simultaneously, there is a stabilising demand for various personal devices like smartphones, personal computers, and infrastructure, alongside resilient growth in the automotive sector.
Future Benefits of Integration for Smartphone Users
In taking this bold step, Samsung cements its position as an industry innovator and marks a significant shift toward a more personalised and intelligent smartphone experience. By leveraging AI at the software level, Samsung is setting a new standard for the capabilities and functionality of smartphones, thereby ushering in a new era of user-centric technology.
Users may experience more accurate and natural language processing, making device interactions more intuitive and effective. Driven by a surge in AI implementation, real-time translation during voice or text conversations could be a valuable feature for global users.